​I love you, man is a campaign that aims to promote a positive image for male homosexuals.

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The campaign is an assessment for the course Interdisciplinary Communication Project of RMIT Vietnam.



Despite merely focusing on building a positive image for male homosexuals in the campaign due to limited time and budget, by no means do we ignore, discriminate or disregard other groups in the LGBT community. The rainbow image in the logo is a reminder of people in LGBT community who, for the most part, are discriminated or linked with negative images. Through our campaign, we hope to trigger and encourage the birth of other future campaigns for homosexual relationships.